My name is Alexander Ford, and I’m a New York-based creative director and copywriter with 15+ years of making brands feel more human across every touchpoint. I currently own the brand voice and end-to-end copywriting for an investing platform called Public.
Here’s a recent campaign I wrote, starring Timothy Olyphant:
For the launch of AI Agents on Public, I shaped the creative narrative and wrote the launch film. It generated 1.5 million views in its first 24 hours.
I also own the entire messaging strategy for the Public.com website—from wireframing each landing page to writing the content itself.
Before Public, I was a Copy Lead at Vimeo and an Associate Copy Director at Better.com. I also spent about ten years on the agency side.
I’m proud of the work, but even prouder of this performance review one of my teams commissioned from Kenny G:
I've lived in Brooklyn, New York, since 2011, but I grew up in Melbourne, Australia. For more information, add me on LinkedIn or email me.
I’d love to hear from you.
hello@alexanderjford.com
https://www.linkedin.com/in/alexanderjford/
https://www.instagram.com/alexanderjford/
Public.com, New York, NY
Principal Copywriter / April 2025–present
Copy Lead / August 2022–April 2025
Vimeo, New York, NY
Copy Lead / April 2021–August 2022
Better.com, New York, NY
Associate Copy Director / April 2020–April 2021
Code and Theory, New York, NY
Associate Copy Director / October 2018–March 2020
Senior Copywriter / October 2016–October 2018
Huge Inc., Brooklyn, NY
Senior Copywriter / October 2013–October 2016
Copywriter / October 2011–October 2013
Right Angle Studio, Melbourne, Australia
Team Writer, October 2010–September 2011