My name is Alexander Ford, and I’m a New York-based creative director and copywriter with 15+ years of making brands feel more human across every touchpoint. I currently own the end-to-end copywriting for an investing platform called Public.
Here’s a recent campaign I wrote, starring Timothy Olyphant:
Before Public, I was a Copy Lead at Vimeo and, before that, an Associate Copy Director at Better.com. At Vimeo, I concepted and wrote a global video series for Vimeo Enterprise. Here’s the intro:
I also spent about ten years on the agency side in New York—first at Huge Inc., then at Code and Theory. My clients included:
Adidas Originals / Chase / American Express / Comcast / Kohl’s / Adidas Running / Target / Pizza Hut / Google / Nestlé
Outside of work, I always like to keep myself busy with personal projects—from design and photography to making music. Here are a couple of my favorites from over the years.
I once created a Dead Kennedys-inspired tote bag design in Illustrator. I then got 500 tote bags screen-printed and put them up for sale at buymytotebag.com. The site’s still live if you want to check it out.
I’ve always loved film photography, and I used to carry my Yashica T4 point-and-shoot with me wherever I went. During the pandemic, I made a book of 100 photos documenting my first ten years living in New York.
I've lived in Brooklyn, New York, since 2011, but I grew up in Melbourne, Australia. For more information, connect with me on LinkedIn or email me. I’ll leave you with a performance review my team at Better.com commissioned from Kenny G:
hello@alexanderjford.com
https://www.linkedin.com/in/alexanderjford/
https://www.instagram.com/alexanderjford/
Public.com, New York, NY
Principal Copywriter / April 2025–present
Copy Lead / August 2022–April 2025
Vimeo, New York, NY
Copy Lead / April 2021–August 2022
Better.com, New York, NY
Associate Copy Director / April 2020–April 2021
Code and Theory, New York, NY
Associate Copy Director / October 2018–March 2020
Senior Copywriter / October 2016–October 2018
Huge Inc., Brooklyn, NY
Senior Copywriter / October 2013–October 2016
Copywriter / October 2011–October 2013
Right Angle Studio, Melbourne, Australia
Team Writer, October 2010–September 2011