Public.com
New York, NY

COPY LEAD / AUGUST 2022 – PRESENT

• Helped launch a first-of-its-kind investable sneaker portfolio

• Rewrote and helped redesigned the Public website

• Part of the team that launched the Public premium membership tier

Vimeo
New York, NY

COPY LEAD / APRIL 2021 – AUGUST 2022

• Part of the team that redesigned the Vimeo logged-out homepage experience

• Wrote and directed a globally translated product walk-through video series

• Concepted and produced creative solutions for countless go-to-market campaigns

Better.com
New York, NY

ASSOCIATE COPY DIRECTOR / APRIL 2020 – APRIL 2021

• Managed and mentored a team of six brand and marketing copywriters

• Supervised the creation of all copywriting deliverables for brand and marketing

• Spearheaded a verbal identity refresh, including voice and tone guidelines

Code and Theory
New York, NY

ASSOCIATE COPY DIRECTOR / OCTOBER 2016 – MARCH 2020

• Part of the team that pitched and won agency of record for adidas Originals

• Helped grow the adidas relationship to encompass new business units and channels

• Guided the copy portion of an end-to-end signup experience for Xfinity Mobile

Huge Inc.
Brooklyn, NY

SENIOR COPYWRITER / OCTOBER 2011 – OCTOBER 2016

• Part of the team that redesigned and relaunched the Google Local Guides program

• Part of the team that created the Kohl’s #AllTogetherNow holiday campaign

• Part of the team that redesigned the American Express online card marketplace

Right Angle Studio
Melbourne, Australia

TEAM WRITER / OCTOBER 2010 – SEPTEMBER 2011

• Pitched and produced long- and short-form editorial for a digital magazine

• Interviewed expert sources, mostly on location

• Edited written materials to ensure they accurately reflected the brand voice

Swinburne University
Melbourne, Australia

Bachelor of Film & Television
Graduated December 2009